Mountain Hardwear Online
Mountain Hardwear ramped up for the 2018 holiday season by creating a gift guide shopping experience online. We showcased four different personas to tell specific collection stories that makes gift giving a little bit easier for our audience. I was responsible for the product assortment planning, art direction and styling of the photography, post-production editing and design, and working within our CMS to implement the landing page onto our site. The gift guide spans across all Mountain Hardwear digital channels, including site, email, and social.